Gadget Show presenter Jon Bentley is so impressed with Cannock based charity Newlife Foundation for Disabled Children that he is prepared to be covered in gunge or pelted with custard pies for a very good cause.
The midlands based former producer of Top Gear and Fifth Gear took time off from his busy schedule to tour the charity's headquarters.
"I find it truly exceptional how Newlife offers invaluable free help which transforms the lives of children with disabilities and terminal illness and their families," he said. "On top of that it's also hugely inspiring as a business and an environmental initiative.
"It was great to see the teams in action at Cannock and to meet the staff and speak with the passionate tour de force behind the charity, Sheila Brown."
Bentley who started in TV in 1987 is sincere about his aim to support Newlife and will be attending a Charity Golf Day on September 25 at Edgbaston Golf Club and a Choral Evening at Derby Cathedral for the charity at the beginning of October.
He added: "I'm looking forward to the golf event, the choral evening and indeed the proposed gunging - I'm sure I'll look much better covered in a layer of slime.
"Alternatively, if it's better for fund raising, I'd be equally happy to be on the receiving end of some custard pies - a small amount per throw could raise something useful."
"It was great to have Jon visit and offer to help the children we serve," said Newlife CEO Sheila Brown OBE. "Every day we are changing children's lives and having Jon's support will mean less children will suffer unnecessary pain, isolation and their care and independence will be improved by the specialist equipment we provide.
"Without Newlife thousands of children, even those who are terminally ill, would simply suffer and go without. That's is why it is vital to get people everywhere to help."
Newlife is the largest charity provider of specialist equipment for children with disabilities and terminal illness in the UK, helping almost 11,000 under-19s. Every penny donated or fundraised is guaranteed to support children.
The charity provides help for children and young people affected by any type of disability and help those who are terminally ill in counties across the UK. Anyone who donates or fundraises knows that 100% of their gift helps a child in their county.
Every day more children turn to Newlife for equipment that the statutory services decline to fund. Currently there are 569 children across the UK in need of Newlife's and their supporters help. See who needs help in your area by visiting www.newlifecharity.co.uk/local and choosing your county.
Donations and fundraising provides essential equipment for children with disabilities that often cannot be supplied elsewhere. Fundraising might involve taking part in a local sporting challenge, give you information on how to organise a fundraising event - or even ask you to donate £5 today! Volunteers are also needed to help raise awareness of what we do and how we do it.
To find out more about fundraising, telephone 0800 988 4640 (free from UK landlines and mobiles).
Pictured (L to R): Jon Bentley and Newlife CEO Sheila Brown OBE
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Newlife gave us peace of mind to ensure the best treatment for our child. Thank you so much, we can keep our sanity. From the bottom of our hearts, thank you Newlife.
I love going in my sensory room and sometimes I am so relaxed that I fall asleep! My VI teacher has said that my eye sight has improved slightly, so thank you all so much for helping my eye sight improve.
Lewis clearly finds the safespace calming and settled much more quickly at night, he has only had one sleepless night, but it was a noise free one as the safespace prevented him striking the walls and softened his vocalisations. We are deeply humbled by the generosity of Newlife.