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Footwear retailer schuh wants customers at its Brent Cross store to step lively to help support disabled and terminally ill children across the UK.

‘Kind soles’ who donate their old shoes to the Brent Cross store will be rewarded with a £10 voucher for every pair they hand over. The shoes are donated to Newlife Foundation for Disabled Children which recycles them to raise money and provide essential specialist equipment for under-19s across the UK.

The exchange is launched tomorrow (Saturday 9 February) and there is no restriction on the number of pairs you can give. The promotion runs until March 10, 2013.

Exchanges at UK-wide schuh stores in 2011/12 raised £13,676 for the charity, with sales of tote bags – 20 pence from each one goes to Newlife – generating a further £31,411.

Newlife CEO Sheila Brown, OBE, urged shoppers to take advantage of the offer before it ends on March 10. She said: “Previous promotions have raised valuable funds for the charity, helping to fund vital equipment like wheelchairs, walking frames, specialist beds and portable hoists for families in need. schuh’s generous support is integral to our ability to continue to support some of the most vulnerable children in the UK.”

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