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Midlands Co-operative Society chief executive Martyn Cheatle yesterday (Wednesday 6 November) celebrated his colleagues’ landmark fundraising figure of £300,000 to help disabled and terminally ill children.

Mr Cheatle was joined by Mrs Sheila Brown, OBE, CEO of Staffordshire-based Newlife Foundation for Disabled Children, at Midlands Co-operative’s Lichfield food store on Ryknild Street to mark the Society’s fabulous fundraising achievement.

Newlife Foundation has been Midlands Co-operative’s employee-elected charity since May 2012, with colleagues and customers raising an amazing £301,115 which has – to date – funded specialist disability equipment for 151 children in the Society’s trading area.

This equipment ranges from specialist car seats, beds and buggies to wheelchairs, standing frames and communication aids.

Newlife Foundation CEO Sheila Brown said: ““Midlands Co-operative Society’s support of Newlife Foundation is making a big impact on young lives across the region, for instance by helping children to become mobile through provision of wheelchairs, to sleep in safety at night in condition-specific beds and to take their first proper steps with specialist walkers. On behalf of the 151 families who have already seen their lives transformed – and for those yet to be helped through this amazing two-year charity partnership – I want to say a heartfelt ‘thank you’ to everyone at Midlands Co-operative.”

Martyn Cheatle added: “We are delighted that our partnership with Newlife Foundation for Disabled Children has had such a positive impact for so many families in our trading area. As a responsible business, owned by our members, we are proud to be making a real difference to communities at such a local level.”

Pictured: Midlands Co-operative Society CEO Martyn Cheatle with Newlife Foundation CEO Sheila Brown, OBE.

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