Concerned that families are missing out on the opportunity to access its comprehensive range of services, Newlife has launched a pilot outreach project.

Faisal Rashid – a former neighbourhood manager in the West Midlands’ Dudley borough – will be shaping the initiative across seven Midlands counties (West Midlands, Staffordshire, Shropshire, Warwickshire, Worcestershire, Herefordshire and Gloucestershire).

Faisal said: “My aim is to work with families within communities where statutory provision is falling short. I will be approaching groups and organisations – making key contacts – to try to ensure everyone has an equal opportunity to access Newlife’s practical support services.”

He will be forging new links with healthcare professionals, local elected members and representatives from organisations like faith, youth and family-interest groups, schools and public services like fire, police and ambulance. Rashid said: “Word of mouth is a powerful tool and I am sure that once a few groups realise how we can help they will spread the message.”

Newlife CEO Sheila Brown, OBE, said: “Faisal will be using his considerable experience of engaging with marginalised groups to raise awareness of Newlife’s services and how we can help individual children and their families in communities that may not have turned to us in the past.”

Anyone involved in a group or activity where families could benefit from Newlife services – as well as individual parents – is asked to contact Faisal Rashid on 01543 468888 or 07973 786788 or email frashid@newlifecharity.co.uk

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