Newlife Foundation supporter River Island is running a clothing ‘swap shop’ at this year’s Reading Festival.
The world-famous music festival runs from today (23rd August) to Sunday (26th August) and High Street retailer River Island will be operating a pop-up shop on the site, giving away up to 4,000 items of clothing (jeans and T-shirts) in return for festival goers’ cast-offs.
The used clothing will be delivered to Newlife, which will recycle items for their textile value. For instance, 100 pairs of unwanted jeans could bring £28 to the charity, so 1,000 pairs of jeans could pay for a special needs buggy, a specialist baby car seat or sensory equipment to stimulate, motivate and encourage child development.
This is the latest River Island scheme to support Newlife Foundation. The retailer donates huge amounts of clothing to Newlife each year and has supported the charity for more than 20 years. Newlife is also represented on each River Island carrier bag at stores across the country.