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Twenty lucky shoppers bagged themselves a £75 pair of shoes at the opening of a new Schuh store in Kingston – and dozens more are set to benefit during a campaign which will also help disabled and terminally ill children.

The new store, at Clarence Street, Kingston-upon-Thames, attracted huge crowds when it opened its doors on March 9th. The footwear retailer wants customers at its new store to step lively to help support the charity Newlife Foundation.

‘Kind soles’ who donate their old shoes to the Kingston store will be rewarded with a £10 voucher for every pair they hand over. The shoes are then donated to Newlife Foundation for Disabled Children which recycles them to raise money and provide essential specialist equipment for under-19s across the UK.

There is no restriction on the number of pairs you can give. The promotion, called ‘Sell Your Soles’, runs at the store until the end of March.

A proportion of the profits from the sale of tote bags in branches across the country has already raised more than £32,186 in a year to support disabled and terminally-ill children.

Newlife CEO Sheila Brown, OBE, thanked the company for their support and said: “The Sell You Soles promotion raises valuable funds for the charity, helping to fund vital equipment grants for families in need. Schuh’s generous support is integral to our ability to do this. The retail chain is now offering customers another way to give to charity without having to do too much and so I’d encourage people to do their bit for disabled children.”

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