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Fabulous fundraisers at Central England Co-operative have hit the £1million mark which, since 2012, has helped hundreds of children with disabilities and terminal illness across their trading area.

In May 2012 Central England Co-operative colleagues chose Newlife Foundation for Disabled Children as their staff-elected charity. Newlife is the UK’s largest charity provider of specialist equipment for children with disabilities and terminal illness.

Since then they have worked tirelessly to help fund specialist equipment like wheelchairs so that children can play a greater role in school life, seating so they can relax pain-free, beds to ensure they sleep in safety, mobile hoists to support them inside and outside the home and hi-tech aids so they can communicate with family and friends.

So far, a total of 450 children have been supported through this successful partnership.

Central England Co-operative Chief Executive Martyn Cheatle said: “As a community retailer and responsible business we are absolutely delighted to have been able to raise such a significant amount of money for Newlife Foundation and it’s all thanks to the dedication and generosity of the Society’s colleagues, members and customers. I’m sure that the knowledge that every penny raised has gone directly to benefit families across our trading area has provided a real incentive for people to get behind the campaign. Reaching the £1m mark is a fantastic achievement but we won’t be resting on our laurels and hope to make a difference to even more families before the partnership comes to an end.”

Newlife CEO Sheila Brown, OBE, added: “This has been an amazing partnership, helping us to support so many in urgent need. Without this level of support from Central England Co-operative, some of these children would have gone without the equipment they needed and many more would have had to wait months or even years just for an assessment of their needs. With statutory services’ budgets increasingly stretched, it is charities such as Newlife which step in to offer the vital equipment that really does change lives.

“I cannot thank Martyn Cheatle and his colleagues enough for their commitment to Newlife and the families we represent. Thanks a million!”

Central England Co-operative colleagues and customers have raised the money in a wide variety of ways including: • In-store activities like fun days, head shaves and bake sales • Sporting events like marathons, sky diving, walking and kayaking challenges • Car washes, jewellery sales and community awareness days.

Pictured: Central England Co-operative Chief Executive Martyn Cheatle and Newlife Foundation CEO Sheila Brown, OBE, celebrate the £1million landmark.