When fashion footwear giants Schuh open their latest stores – in The Fort shopping centre, Birmingham, and Bexleytheath in London – next month (August 8), they will be inviting customers to ‘sell their soles’ to help Newlife Foundation support disabled and terminally ill children. The offer runs from August 8 to September 29, during which time the store is offering customers a £10 schuh voucher for every pair of unwanted old shoes donated for recycling. There is no restriction on the number of pairs you give – so schuh is encouraging customers to dig right to the back of their wardrobes, check under their beds and empty the cupboard under the stairs. Money raised from the recycling value will be used by leading national charity Newlife Foundation for Disabled Children to support families across the UK. The footwear retailer is an established supporter of the Midlands-based charity. In addition to regular ‘Sell Your Soles’ promotional offers – over 15,000 pairs of shoes have been donated via schuh, generating over £21,000 – followers of fashion at its UK-wide stores have helped raise further funds through the sale of re-usable cotton bags. Twenty pence from the cost of each £2 bag is donated to the charity, totalling £32,000 for Newlife in 2013 alone. Newlife CEO Sheila Brown, OBE, thanked the company, saying: “All of the valuable funds raised by Schuh are used to help support disabled and terminally ill children and their families. Schuh’s generous support is integral to our work.” Urging shoppers to ‘step to it’ before the offer ends, she added: “Overall last year Newlife awarded more than £2million in grants to almost 1,000 children across the UK – but we are aware that we must top that in the coming months if we are to meet increased demand. The equipment we provide isn’t necessarily the Rolls Royce of its type; it is essential equipment that really does change children’s lives. This is something that everyone can do to make a real difference to disabled and terminally ill children.”
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